Hudson BLVD. Group (HBG) is an owner/operator of prestige specialty beauty service businesses. Formed in December 2015, HBG has aggregated 4 pillar beauty holdings including: DreamDry (hair), Spruce & Bond (skin/body), Valley (nails), and Pucker (face). Together, these brands deliver over 150,000 annual service appointments across 12 locations in NY, IL and GA. HBG recently launched BLVD., a multi-brand store format combining its brands under one physical and digital roof, delivering compelling unit economics and an innovative customer experience which has received extremely favorable client reviews and press. HBG has recently garnered the interest of multiple national landlords (including Neiman Marcus and General Growth Properties), who have agreed to fund 80-100% of construction costs in order to roll out BLVD locations across their national footprint.
HBG is raising growth capital to further invest in improving existing store performance, platform development (technology and systems), store expansion and product development. Kuzari has negotiated the right to invest up to $5,000,000 in HBG on extremely attractive terms and is currently raising $3,500,000 in the form of a convertible note.
KEY DEAL TERMS
DEAL TYPE: Growth Capital
GENERAL PARTNER: Kuzari Group
MANAGEMENT TEAM: Incumbent
KEY DEAL TERMS
TOTAL INVESTMENT AMOUNT: $3,500,000
UNIT SIZE: $100,000
CLOSING DATE: 9.13.2018
KEY L.P. TERMS
L.P. CAPITAL: Convertible Note
Maturity Date: 9.13.2020
ASSET MANAGEMENT FEE: 3% of Revenue
SHORT FORM INVESTMENT PRESENTATION
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